My year at Apple was the moment motion design stopped feeling like a lane and started feeling like a language. I joined a Special Projects team focused entirely on augmented reality — well before Vision Pro — finding new ways to use AR as both a storytelling tool and a marketing medium. We created the AR experience living inside Apple Park's Visitor Center, built immersive assets for every quarterly event, and designed AR invites for exclusive in-person attendees. It was my first real taste of designing in close collaboration with engineers, and it changed the way I think about what the work can do.